So what is The WOW? The WOW is that piece of your product, blog or podcast that really sets it apart. It is the item that captures your audience’s attention and leaves them speechless. It is that something special that keeps them coming back for more. When people walk away from your product, they feel satisfied, like they got their money’s worth and then some.
　　I saw a commercial the other day of a guy who speaks about lightning. While that may be interesting in its own right and for the right audience, it wouldn’t capture everyone’s attention. However, this guy didn’t just speak about lightning, he demonstrated it with a lightning suit and a Tesla coil, he became a human lightning rod. When I saw that I thought to myself, “Now that, is a WOW factor.”
　　While speaking about lightning may reach a certain audience, creating WOW factor by turning yourself into a human lightning rod, broadens your impact and reaches every audience. That is part of the idea behind baking in the WOW, you can use it to broaden your scope and reach a larger audience with more influence. You want it to attract a larger group and get them to tell others and come back for more.
　　Start by looking at other products, brands, blogs, podcasts, whatever, pull apart their offer and see what the product actually is and then see what they have built into it to create the WOW. What have the included to amp it up and make it better. Once you can see this in other products, you can begin to see where it is needed in your product.
　　So what actually builds the WOW? The simple (or not so simple) answer is, anything that adds value. Value is providing something that your audience wants or needs. You can add value by including a video or a bonus podcast. You can have a giveway or a contest. You can add entertainment and create an awe inspiring moment. You can provide a solution to the problems your audience is facing.
　　Not every WOW factor has to be lightning bolts. The WOW factor can be seemingly simple but as long as it fits your product and your audience and provides value to them then it is a WOW factor.
　　Once you think you know how to provide value to your audience, take a closer look at what you are providing, scrutinize it. Then improve upon it and make it that much better and greater. You can improve upon it by making it better or presenting it better, providing another solution or building excitement.
　　However you decide to do it, as long as you add value and develop your product into something much bigger, it can go from being an average product to being something incredible. Doing so will improve sales, generate more views, obtain more followers or anything else you are trying to accomplish with your product.
　　

So how do you create a WOW factor in your product?