RobKinney.com

Imagine for a second…

Creative Business

Businesses should be more creative and fun, like Google. We have all heard of the stories about Google and dreamed of something like that.

Businesses would actually inspire innovation. Instead, businesses keep people down and control them, micro-managing them. Not allowing them to express themselves and tapping into the human potential.

Businesses could inspire innovation by being more creative and fun.

The well known ‘how-to’ books are wrong for most managers and companies. These ideas may work in large corporations but for small businesses, it may work better to do the exact opposite of what the book says.

Building Expertise

There are specific steps you can take to build your expertise and promote yourself.

Expertise is a matter of perception.

You can lay these steps out like a formula and follow them every time.

Expertise builds the perception of value.

People will pay for value.

If people feel they are getting something worth a lot, they will be willing to pay for it.

The value people see is a matter of perception.