RobKinney.com

Imagine for a second…

Re-purposing your blog post

Rob

So, here you are, you’ve spent time writing a few hundred words adding a picture and then you published it to your blog, now it’s time to sit back and wait. WRONG!

It is now time to rework that blog post into more literary avenues through re-purposing the information. This comes back to the concept of create it once and sell it multiple times. You can do this by taking the same information and building it into different media.

You have already done the difficult work of research, organizing your ideas and writing. From here on out, it is much easier because you are only changing the way it is presented. You can take the content and create it into video, interviews, e-book, audio or video podcasts, other blog posts, article series, book or a speech, the list can be endless.

One of the steps that you can take for this process is, to make a list or two. After you have fine tuned your post but before you publish it, look at it and take it apart. Who did you talk about? What sites or apps did you mention? Could you show visually how to do what you talked about? Could you tell a story about it? Add the answers to a list and get to work. Once you publish it, watch for comments and questions and use these as materials for other posts and ideas.

Another list to begin is one that outlines the steps you take to re-purpose your post. What questions do you ask? What do you look for? What needs highlighted? Add to this list the steps to create a video, podcasts or other digital media. Once you have this list and have fine tuned it, not only will it help you as you go through this process, but you can use it as a tool for outsourcing your work.

As you ask yourself questions to break apart your post, you will also be able to use that information to help you craft strong headlines and as we all know, a strong headline is what draws people into a post.

What ideas do you have for re-purposing your information?

Find the joy in writing again

Rob

　　Love writing again. As authors, we get so caught up in the correct way to write that we forget about the fact that writing is supposed to be fun. Instead it has become work rather than a hobby. But, I can hear you saying that you want to become great and make money too. Well that can be possible but it will take changing your outlook on things and how you approach writing.

　　You can only become truly accomplished at something you love. The only way to become truly accomplished at something is to love it, otherwise you wouldn’t devote the time needed. Also, the passion isn’t instilled in your writing and it will show through your work. But if you are too focused on the mechanics and the drudgery, you are falling out of love with it.
　　
　　There is a difference between doing something and becoming accomplished. Anyone can write and put a story together, some of them may even be good. But it takes someone special, like yourself, to become accomplished. When you are an accomplished author, you stand out above everyone else. There is excellence there, not just mediocrity, anyone can be average. Being accomplished means putting forth the effort and striving to only give the best you can. This does not mean perfection, it means excellence. Perfectionism is only an excuse to procrastinate. Excellence is putting your best work out there and letting it survive on its own merit.
　　
　　We need to love writing again. Do you remember when you first discovered writing and when you simply wrote out of sheer enjoyment, not worrying about structure or agents or markets? You just told the story, and they were beautiful stories which sparked your imagination and whisked you off to amazing worlds.We worry too much about mechanics. We have forgotten the joy of writing. We need to relearn how to create those amazing worlds.
　　
　　Tell the story. Enjoy the adventure, both the adventure within your fictional story and the adventure of writing. Remember what it is like to be a storyteller. Write for your own pleasure and enjoyment. Find joy in writing again.

　　So how do you find the joy in writing?